Originally from Montreal’s South Shore, the Moovsisters, Geneviève and Stéphanie, have come a long way to build their business.

At the time, Geneviève was an oceanographer, working on research vessels exploring the ocean floor. But she missed her past life as a competitive soccer athlete, the thrill of training, and the vibrant energy of her American campus days.

Meanwhile, Stéphanie was working in television, juggling production schedules, kids, and the daily grind. She longed to bring fitness back into her routine, reminiscing about her days as an aerobics instructor.

During a family dinner, they started brainstorming ideas for a place where people could work out comfortably, without feeling watched, stressed, or judged. Their vision? A welcoming, family-friendly fitness center, especially for expecting and new moms, and a gathering place for lovers of dynamic, group-based workouts.

And in 2013, Studio Moov was born!